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What we do & why we do it Founded in 2021 in Osnabrück, Germany, doinstruct is on a mission to empower the backbone of our society - the frontline workforce - by making workplaces safer, more compliant, and more efficient. We don’t just improve training; we redefine how industries onboard and upskill their teams. The problem? Outdated, inefficient training methods that fail to meet the needs of the deskless workforce - the 80% of global workers overlooked by traditional learning solutions. We saw the gap and built a seamless, mobile-first platform that makes onboarding, training, and compliance effortless, multilingual, and accessible - anytime, anywhere. At doinstruct, we don’t accept the status quo. We innovate, we challenge, we build. Our vision is bold: Operational excellence for frontline teams starts here. We cut through the noise of clunky, ineffective training with an engaging, user-friendly experience available in 35+ languages - no downloads, no passwords - just instant access to the skills that drive industries forward. Join us if you’re ready to build something extraordinary. We’re growing fast and looking for ambitious minds who thrive in a fast-paced, high-impact environment. If you’re passionate about solving big problems, shaping the future of workplace learning, and working alongside a driven team that moves fast and thinks big, doinstruct is where you belong. ___ The role Most growth roles at this level are execution seats: run the campaigns someone else planned, report the numbers, wait for direction. This one isn't that. You'll own performance channels and CRO end-to-end — what we spend, where, and why — and use AI to do the work of a much bigger team. doinstruct builds software that helps organizations train and enable their frontline teams — the people in factories, logistics hubs, construction sites, and manufacturing plants who are hardest to reach with conventional L&D. We're Series A funded, growing fast in Germany, and expanding into the US. The performance foundation exists, but GTM Engineering, the team that will eventually run automation and AI agents across growth, is still being built. You won't just use whatever tooling shows up later; you'll help shape what it needs to do. What you'll own • Own performance channels (Google Ads, LinkedIn Ads, Meta) end to end: strategy, budget, and the number they produce, working closely with an agency to execute at scale. • Run experiments continuously across landing pages, funnels, and forms — always testing something, and documenting it in a way GTM Engineering can build on later. • Work daily in AI tools — Claude, Clay, Cursor or Lovable, n8n or Make — to move faster than a traditional performance team. GTM Engineering owns the infrastructure; you're the fluent user who tells them what's worth building next. • Turn spend and conversion data into a clear read on what's working, and change course fast when it isn't. • Bring a performance lens to our US expansion, and grow your scope as the channels you run prove themselves out. Who you are • 4-6 years in performance marketing/growth, in B2B SaaS, with real ownership of a budget and a number you were measured against. • Hands-on in Google Ads, LinkedIn Ads, and Meta — you've built the campaigns yourself, not just briefed someone else to. • A real CRO track record: you run experiments constantly and can talk through what you changed, what moved, and what you learned even when a test didn't go your way. • Comfortable in HubSpot, GA4, and Google Tag Manager — you can set up and troubleshoot your own conversion tracking. • Already using AI tools daily — Claude, Clay, Cursor or Lovable, n8n or Make — because it's genuinely how you get more done, not an experiment on the side. GTM Engineering owns the infrastructure; you just need to be a sharp user of it. • Fluent in German — this is a must, not a nice-to-have. What's different here You won't be handed a media plan and a set of guardrails. You'll be handed a budget, a target, and the room to figure out the fastest path there. That includes working closely with an agency — you know these channels well enough to run them yourself, which is what makes that relationship work — and helping define what AI and automation should take over as GTM Engineering builds it, rather than waiting for a finished system. Why doinstruct • Series A funded, 400+ customers, under 2% churn — growth here compounds on top of a product people actually keep. • We're moving AI-first as a company, which means the tools and support to go deep on AI-driven growth work, not just permission to try it quietly. • You're joining while the growth motion is still being built, so the systems you put in place are the systems that stick. • A real US expansion underway, which means your channel work doesn't stay confined to one market for long. What success looks like 3 months You've taken over …

What we do & why we do it Founded in 2021 in Osnabrück, Germany, doinstruct is on a mission to empower the backbone of our society - the frontline workforce - by making workplaces safer, more compliant, and more efficient. We don’t just improve training; we redefine how industries onboard and upskill their teams. The problem? Outdated, inefficient training methods that fail to meet the needs of the deskless workforce - the 80% of global workers overlooked by traditional learning solutions. We saw the gap and built a seamless, mobile-first platform that makes onboarding, training, and compliance effortless, multilingual, and accessible - anytime, anywhere. At doinstruct, we don’t accept the status quo. We innovate, we challenge, we build. Our vision is bold: Operational excellence for frontline teams starts here. We cut through the noise of clunky, ineffective training with an engaging, user-friendly experience available in 35+ languages - no downloads, no passwords - just instant access to the skills that drive industries forward. Join us if you’re ready to build something extraordinary. We’re growing fast and looking for ambitious minds who thrive in a fast-paced, high-impact environment. If you’re passionate about solving big problems, shaping the future of workplace learning, and working alongside a driven team that moves fast and thinks big, doinstruct is where you belong. ___ The role If you've done outbound for a while, you know what most SDR roles actually look like: a number on a board, a script to follow, and meetings that get booked whether they're ready or not. We built this role differently. Our SDRs spend 15 to 30 minutes on a qualifying call. Not to pitch, but to actually understand what's broken in a prospect's business and whether it's worth an AE's time. We call it a pain chain: symptom, root cause, business cost. And: No chain, no meeting; the AE will send it back for further qualification. It keeps the quality honest and it means the work you do actually matters downstream. If you're ready to trade volume for something with more substance, it's worth a conversation. WHAT YOU’LL OWN Your accounts are mid-market and enterprise (150-5,000 employees). You run the full qualification process before anything reaches an AE, which in practice looks like this: • Qualification calls that go long enough to build a real case, not just confirm that someone picked up • Re-engagement on accounts that have been approached before, with a genuine plan for how to get in differently • Follow-up calls with yourself when a first conversation doesn't go deep enough, rather than booking something that isn't ready • Finding your own contacts when the data isn't clean, because it often isn't • Keeping HubSpot honest so your pipeline reflects reality • Working closely enough with your AE that what you hand off actually lands WHAT WE'RE LOOKING FOR You've done B2B outbound before and you have a real opinion on what makes a qualification call worth something. That's the baseline. • 1-2 years of outbound sales or SDR experience in B2B • You've worked accounts with no clean data, navigated gatekeepers, and made multi-touch sequences actually work • You think about pipeline quality, not just volume, and you can explain the difference to someone who disagrees • Fluent German, working English • You manage your own day well and take feedback seriously when it comes WHAT'S DIFFERENT HERE The qualification bar here is genuinely high. A meeting without a clear pain chain doesn't move forward, and you're expected to know that before it reaches the AE. There's no hiding behind dial counts or activity metrics when the pipeline tells a different story. The accounts you'll work aren't easy. No clean contact data, gatekeepers who've heard every opener, prospects who need a few different approaches before they pick up. The job isn't to call more. It's to find the angle that works, and to keep looking until you do. When it clicks, you feel it. Your pipeline moves, your meetings convert, and the AE comes back wanting more. People here have moved to AE in around 24 months. That track is real, and it starts with the quality of what you build in this role. WHY DOINSTRUCT • You'll get coaching from Jiri (one of Germany's top sales trainers) alongside day-to-day feedback from an SDR lead who's genuinely among the best in the country • The SDR team has real influence on how we approach markets. You're not just running someone else's sequences • We're honest about what's working and what isn't, in both directions • 400+ customers, Series A funded, below 2% churn. The product is a genuine must-have, which makes the conversation easier A LITTLE GLIMPSE INTO WHAT A GTM TEAM MEET-UP CAN LOOK LIKE: ____ At doinstruct, you'll have the chance to use your skills and help shape our growing start-up. We value a friendly work environment, open communication, …

What we do & why we do it Founded in 2021 in Osnabrück, Germany, doinstruct is on a mission to empower the backbone of our society - the frontline workforce - by making workplaces safer, more compliant, and more efficient. We don’t just improve training; we redefine how industries onboard and upskill their teams. The problem? Outdated, inefficient training methods that fail to meet the needs of the deskless workforce - the 80% of global workers overlooked by traditional learning solutions. We saw the gap and built a seamless, mobile-first platform that makes onboarding, training, and compliance effortless, multilingual, and accessible - anytime, anywhere. At doinstruct, we don’t accept the status quo. We innovate, we challenge, we build. Our vision is bold: Operational excellence for frontline teams starts here. We cut through the noise of clunky, ineffective training with an engaging, user-friendly experience available in 35+ languages - no downloads, no passwords - just instant access to the skills that drive industries forward. Join us if you’re ready to build something extraordinary. We’re growing fast and looking for ambitious minds who thrive in a fast-paced, high-impact environment. If you’re passionate about solving big problems, shaping the future of workplace learning, and working alongside a driven team that moves fast and thinks big, doinstruct is where you belong. ___ The role Most SDR jobs are about volume. Dial fast, pitch fast, get the meeting. That's not what we do. Our SDRs run calls that go 15 to 30 minutes, mapping a prospect's pain, tying it to real business impact, and building a case worth someone's hour before an AE ever sees a meeting in their calendar. If a meeting doesn't meet that bar, the AE rejects it and sends it back to the SDR. That feedback loop is what keeps the standards high. If you want to jumpstart your sales career & actually learn the craft instead of just grinding dials, this is the role. WHAT YOU’LL DO This is a cold-calling role. The phone is the primary tool, not a fallback after email and LinkedIn haven't worked. You'll be calling into mid-market and enterprise companies (150-5,000 employees), reaching people who didn't ask to hear from you, and turning those conversations into qualified pipeline. The goal is booking meetings that convert into deals. • Run qualification calls long enough to understand what's actually broken in a prospect's business • Build a pain chain: connect the symptom to the root cause to the cost, before handing anything to an AE • Follow up on accounts that don't pick up — and find a smarter angle when the obvious one doesn't work • Do enough research before a call that you're not learning the basics during it • Keep HubSpot accurate so your pipeline reflects reality, not optimism • Work closely with your AE so what you hand off actually lands WHO YOU ARE You don't need years of sales experience, but you do need some. And you need to take phone conversations seriously, not just be willing to make them. • Some hands-on experience in sales or outbound customer-facing work • You pick things up fast and apply feedback, not just acknowledge it • You're comfortable on the phone with strangers and can hold a real conversation without a script to fall back on • Fluent German, functional English • You know where you want to go (AE, commercial, whatever it is), and you're honest about it WHAT'S DIFFERENT HERE You won't be measured on dial counts. If you're good, you won't need 150 calls a day to hit your number. What you will be measured on is whether the meetings you book actually progress, and you'll know pretty quickly when they don't. You'll also deal with accounts that have been approached before, contacts who've heard the pitch, and gatekeepers who've mastered the brush-off. Persistence here doesn't mean calling 50 more times. It means finding a different angle, a better entry point, a reason for them to pick up. WHY DOINSTRUCT • You'll get coaching from one of Germany's top sales trainers (Jiri) alongside day-to-day learning from an SDR lead who's among the best in the country • Your pipeline is visible, and your impact is direct, with no ambiguity about whether you're contributing • Honest culture: we tell people what's working and what isn't, in both directions • 400+ customers, Series A funded, <2% churn: the product is a genuine must-have, which makes your job easier A LITTLE GLIMPSE INTO WHAT A GTM TEAM MEET-UP CAN LOOK LIKE: ____ At doinstruct, you'll have the chance to use your skills and help shape our growing start-up. We value a friendly work environment, open communication, and support your personal and professional growth every step of the way. Even if you don't tick all of the boxes, but you are motivated and want to work with us, you are very welcome to apply. We embrace diversity and hire people based on their ability to …