Senior Sales Development Representative (SDR) (f/m/x)

What we do & why we do it

Founded in 2021 in Osnabrück, Germany, doinstruct is on a mission to empower the backbone of our society - the frontline workforce - by making workplaces safer, more compliant, and more efficient. We don’t just improve training; we redefine how industries onboard and upskill their teams.

The problem? Outdated, inefficient training methods that fail to meet the needs of the deskless workforce - the 80% of global workers overlooked by traditional learning solutions. We saw the gap and built a seamless, mobile-first platform that makes onboarding, training, and compliance effortless, multilingual, and accessible - anytime, anywhere.

At doinstruct, we don’t accept the status quo. We innovate, we challenge, we build. Our vision is bold: Operational excellence for frontline teams starts here. We cut through the noise of clunky, ineffective training with an engaging, user-friendly experience available in 35+ languages - no downloads, no passwords - just instant access to the skills that drive industries forward.

Join us if you’re ready to build something extraordinary. We’re growing fast and looking for ambitious minds who thrive in a fast-paced, high-impact environment. If you’re passionate about solving big problems, shaping the future of workplace learning, and working alongside a driven team that moves fast and thinks big, doinstruct is where you belong.

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The role

If you've done outbound for a while, you know what most SDR roles actually look like: a number on a board, a script to follow, and meetings that get booked whether they're ready or not. We built this role differently.

Our SDRs spend 15 to 30 minutes on a qualifying call. Not to pitch, but to actually understand what's broken in a prospect's business and whether it's worth an AE's time. We call it a pain chain: symptom, root cause, business cost. And: No chain, no meeting; the AE will send it back for further qualification. It keeps the quality honest and it means the work you do actually matters downstream. If you're ready to trade volume for something with more substance, it's worth a conversation.

WHAT YOU’LL OWN

Your accounts are mid-market and enterprise (150-5,000 employees). You run the full qualification process before anything reaches an AE, which in practice looks like this:

• Qualification calls that go long enough to build a real case, not just confirm that someone picked up
• Re-engagement on accounts that have been approached before, with a genuine plan for how to get in differently
• Follow-up calls with yourself when a first conversation doesn't go deep enough, rather than booking something that isn't ready
• Finding your own contacts when the data isn't clean, because it often isn't
• Keeping HubSpot honest so your pipeline reflects reality
• Working closely enough with your AE that what you hand off actually lands

WHAT WE'RE LOOKING FOR

You've done B2B outbound before and you have a real opinion on what makes a qualification call worth something. That's the baseline.

• 1-2 years of outbound sales or SDR experience in B2B
• You've worked accounts with no clean data, navigated gatekeepers, and made multi-touch sequences actually work
• You think about pipeline quality, not just volume, and you can explain the difference to someone who disagrees
• Fluent German, working English
• You manage your own day well and take feedback seriously when it comes

WHAT'S DIFFERENT HERE

The qualification bar here is genuinely high. A meeting without a clear pain chain doesn't move forward, and you're expected to know that before it reaches the AE. There's no hiding behind dial counts or activity metrics when the pipeline tells a different story.

The accounts you'll work aren't easy. No clean contact data, gatekeepers who've heard every opener, prospects who need a few different approaches before they pick up. The job isn't to call more. It's to find the angle that works, and to keep looking until you do.

When it clicks, you feel it. Your pipeline moves, your meetings convert, and the AE comes back wanting more. People here have moved to AE in around 24 months. That track is real, and it starts with the quality of what you build in this role.

WHY DOINSTRUCT

• You'll get coaching from Jiri (one of Germany's top sales trainers) alongside day-to-day feedback from an SDR lead who's genuinely among the best in the country
• The SDR team has real influence on how we approach markets. You're not just running someone else's sequences
• We're honest about what's working and what isn't, in both directions
• 400+ customers, Series A funded, below 2% churn. The product is a genuine must-have, which makes the conversation easier

A LITTLE GLIMPSE INTO WHAT A GTM TEAM MEET-UP CAN LOOK LIKE:

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At doinstruct, you'll have the chance to use your skills and help shape our growing start-up. We value a friendly work environment, open communication, …