Sales Development Representative (SDR) (f/m/x)

What we do & why we do it

Founded in 2021 in Osnabrück, Germany, doinstruct is on a mission to empower the backbone of our society - the frontline workforce - by making workplaces safer, more compliant, and more efficient. We don’t just improve training; we redefine how industries onboard and upskill their teams.

The problem? Outdated, inefficient training methods that fail to meet the needs of the deskless workforce - the 80% of global workers overlooked by traditional learning solutions. We saw the gap and built a seamless, mobile-first platform that makes onboarding, training, and compliance effortless, multilingual, and accessible - anytime, anywhere.

At doinstruct, we don’t accept the status quo. We innovate, we challenge, we build. Our vision is bold: Operational excellence for frontline teams starts here. We cut through the noise of clunky, ineffective training with an engaging, user-friendly experience available in 35+ languages - no downloads, no passwords - just instant access to the skills that drive industries forward.

Join us if you’re ready to build something extraordinary. We’re growing fast and looking for ambitious minds who thrive in a fast-paced, high-impact environment. If you’re passionate about solving big problems, shaping the future of workplace learning, and working alongside a driven team that moves fast and thinks big, doinstruct is where you belong.

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The role

Most SDR jobs are about volume. Dial fast, pitch fast, get the meeting. That's not what we do.

Our SDRs run calls that go 15 to 30 minutes, mapping a prospect's pain, tying it to real business impact, and building a case worth someone's hour before an AE ever sees a meeting in their calendar. If a meeting doesn't meet that bar, the AE rejects it and sends it back to the SDR. That feedback loop is what keeps the standards high.

If you want to jumpstart your sales career & actually learn the craft instead of just grinding dials, this is the role.

WHAT YOU’LL DO

This is a cold-calling role. The phone is the primary tool, not a fallback after email and LinkedIn haven't worked. You'll be calling into mid-market and enterprise companies (150-5,000 employees), reaching people who didn't ask to hear from you, and turning those conversations into qualified pipeline. The goal is booking meetings that convert into deals.

• Run qualification calls long enough to understand what's actually broken in a prospect's business
• Build a pain chain: connect the symptom to the root cause to the cost, before handing anything to an AE
• Follow up on accounts that don't pick up — and find a smarter angle when the obvious one doesn't work
• Do enough research before a call that you're not learning the basics during it
• Keep HubSpot accurate so your pipeline reflects reality, not optimism
• Work closely with your AE so what you hand off actually lands

WHO YOU ARE

You don't need years of sales experience, but you do need some. And you need to take phone conversations seriously, not just be willing to make them.

• Some hands-on experience in sales or outbound customer-facing work
• You pick things up fast and apply feedback, not just acknowledge it
• You're comfortable on the phone with strangers and can hold a real conversation without a script to fall back on
• Fluent German, functional English
• You know where you want to go (AE, commercial, whatever it is), and you're honest about it

WHAT'S DIFFERENT HERE

You won't be measured on dial counts. If you're good, you won't need 150 calls a day to hit your number. What you will be measured on is whether the meetings you book actually progress, and you'll know pretty quickly when they don't.

You'll also deal with accounts that have been approached before, contacts who've heard the pitch, and gatekeepers who've mastered the brush-off. Persistence here doesn't mean calling 50 more times. It means finding a different angle, a better entry point, a reason for them to pick up.

WHY DOINSTRUCT

• You'll get coaching from one of Germany's top sales trainers (Jiri) alongside day-to-day learning from an SDR lead who's among the best in the country
• Your pipeline is visible, and your impact is direct, with no ambiguity about whether you're contributing
• Honest culture: we tell people what's working and what isn't, in both directions
• 400+ customers, Series A funded, <2% churn: the product is a genuine must-have, which makes your job easier

A LITTLE GLIMPSE INTO WHAT A GTM TEAM MEET-UP CAN LOOK LIKE:

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At doinstruct, you'll have the chance to use your skills and help shape our growing start-up. We value a friendly work environment, open communication, and support your personal and professional growth every step of the way.

Even if you don't tick all of the boxes, but you are motivated and want to work with us, you are very welcome to apply.

We embrace diversity and hire people based on their ability to …