Performance Marketing, AI & Automation Manager (m/f/d)

Somewhere in a market of millions of companies sit the few thousand businesses that should be renting from SIXT. Finding them, at scale and before anyone else does, is what this job is about. As (Senior) Performance Marketing Manager B2B, you own the top of SIXT's B2B sales funnel and the budget behind it, globally, across every market that matters to us.

We use SEA and online advertising for lead generation, and you run paid campaigns on LinkedIn, Meta and other platforms alongside it. You bring a marketing or growth background, know the basics of SEA and paid social, and build the depth with us and with AI. Your challenge is to turn all of it into one system: AI workflows you build and run yourself, live feedback loops between what we spend and what turns into revenue, and sharper targeting every week. You join a small team where everyone builds with AI. We share skills, context and agents in Claude, connected to the tools we work in every day (for example Google Ads, GA4 and Salesforce), so what one person builds, the whole team uses. Join Team Orange in Lisbon!

YOUR ROLE AT SIXT

• You own the strategy, the budget and the results for B2B paid marketing across all segments and markets, across SEA, LinkedIn, Meta, display and programmatic. You are measured on the revenue and rentals your spend brings in
• You start from the accounts worth winning. You use won customers, CRM and enrichment data to define who we target, then build the segments, keyword and bidding logic and audiences around them, for small businesses that book online and for the large accounts our Sales team works
• You build, run and steer the AI workflows and agents that carry the campaign load: bid and budget steering, search term and audience mining, creative variants, landing page tests, and the lead-quality loop that feeds rental outcomes back into bidding
• You decide what to scale, fix, pause or stop, often from incomplete data. You allocate and forecast spend across channels and markets against return on ad spend, profitability, customer lifetime value and Sales capacity
• You own a reporting and alerting system that lets SIXT marketing steer rather than react: alerts when something moves off trend, AI recommendations, and workflows that act on them within agreed limits
• You work closely with Lead Management, Sales and Data, and you decide what you do yourself, what goes to an agency or partner, and what you hand to an agent and will add to the team's shared AI system. The skills, context files and agents you build get picked up by others, so the team ships more without adding headcount

YOUR SKILLS MATTER

• Background You come from marketing, growth or lead generation, or from an analytics, automation or AI engineering background with a strong interest in marketing. You have owned a budget or a funnel and been measured on what it returned. A B2B background is a plus
• Paid media basics You understand how SEA and paid social on LinkedIn, Meta and other platforms work: campaign structure, targeting, bidding basics, conversion tracking and how to read the results. Hands-on Google Ads experience is a plus. Deep expertise is not required, we build it together
• AI builder AI is how you work every day. You have built or steered workflows and agents yourself, for example in n8n, Make, Clay, Claude, scripts or APIs, and you know how to check their output. You would rather spend a week automating something than a year doing it by hand
• Commercial judgement You work from numbers and are comfortable reading attribution and incrementality or lift tests. You turn sales and revenue data into a clear call on lead value, ideal customer profile and segment quality. A data analyst mindset helps here
• Lead generation You know how a lead travels from the first click to Sales and a rental. You are strong in at least one adjacent area, such as tracking and analytics, CRM data, automation or account-based marketing, and curious about the rest. You get from an idea to a live test quickly, read the result honestly and kill what does not work. You would rather learn something this week than plan something perfect for next quarter
• Ownership you will take a problem, decide, move, and tell people what you did afterwards. You know which decisions are worth escalating and which are simply yours to make

WHAT WE OFFER

• The SIXT Lisbon Experience Two of Lisbon's most exciting hubs — Factory Lisboa in Beato and ARTs Lisboa in Parque das Nações — are where you'll find your new home base. Expect a fast-paced, international atmosphere where ideas flow freely, people genuinely look out for each other, and no two days feel quite the same
• Community & International Environment Join a truly global workplace with colleagues from many nationalities. Regular team events, community activities, and inspiring talks with internal and external speakers make our Lisbon hubs more than just an office
• Flexibility & Modern Work Setup Benefit …